Cider Tailwinds from CiderCon

Dear Client: ​​Your editor took a trek to Chicago last week to attend the American Cider Association’s annual CiderCon event, a trip that elicited two very different reactions from industry peers. On one hand, there was a camp that scratched their head, deeming it to be a sleepy segment. And they’re not completely wrong. A SLEEPY SEGMENT? It has been years since cider ventured into expansion territory in the NBWA’s Beer Purchasers’ Index (a tool for measuring distributor sentiment on