CGA Data Reveals a Bumping Memorial Day in the On-Premise

Dear Client:   The on-premise was hopping on Memorial Day (Monday May 30), per the latest BeverageTrak data from CGA, as total U.S. velocity was up 30% compared to the previous Monday, and traffic was up 26%. All key states tracked by CGA – California, Florida, Illinois, New York and Texas – experienced double-digit positive velocity on Memorial Day vs. the previous Monday too, with California posting “an especially strong day, with average outlet velocity up +45%.” TOTAL U.S. VELOCITY