CBA’s Thomas: “Brands are More Important than Ever”

August 17, 2011CBA's Thomas: "Brands are More Important than Ever"Dear Client:Andy Thomas, new chief of commercial ops, was the star of CBA's Q2 call today, outlining the portfolio strategy and market milieu with a swagger not usually heard through the crackling ether. But first, chief Terry Michaelson delivered the numbers that we all read about yesterday: depletions up 6%, shipments up almost 12%, with underlying core shipments having grown at 10%. Increased commercial spend per barrel, and lots of marketing