CBA Names Christine Perich as Chief Financial and Strategy Officer

Dear Client: Craft Brew Alliance is bringing on a well-known beverage executive, Christine Perich, as its new Chief Financial and Strategy Officer, effective April 1. She will oversee financial operations and strategy for CBA, reporting to CEO Andy Thomas. CBA's former CFO, Joe Vanderstelt, left the company last July. Christine is perhaps best known for her roughly 16 years at New Belgium, where she'd held positions of CFO, CEO and president. But she's got experience outside the beer industry, too: