CBA: Kona is our “Clear Number One Focus”

Dear Client:CBA's strategy to today's "challenging and metamorphosizing beer market" is to "focus on the brands and the geographies, where we have the best opportunity to win and to win efficiently," said CMO Ken Kunze on yesterday's call. "In this environment, our long-term strategy can most easily be articulated as Kona plus."That's right, CBA's "clear number one focus" is the Kona brand family. "Kona will be the marquee brand within the portfolio that plays to the largest audience across the