CANarchy’s Largest Craft Brand Receives Playful, New Campaign

Dear Client:   Although there are certainly some shiny new brands for Monster to play with in its bev alc portfolio, like the Beast Unleashed and coming hard tea Nasty Beast, the company does not appear to be neglecting its chest of craft brands, the $330 million ticket that brought them into the bev alc arena early last year [see CBD 01-13-2022]. Sure, CANarchy trends are quite soft YTD, with dollars down 8.1% and volume down 12.5% in Circana’s multi-outlet and