Can Innovation Save New Belgium from Tough Comps?

Dear Client:THE SLUG (our new, shorter format; want more or less stories like this? E-mail jenn@beernet.com)New Belgium is down mid-high single digits this year in scandata. Communications guru Bryan Simpson chalks a lot of that up to tough comps. Recall, 2017 saw some major releases from the Colorado brewery, including what they say was the top independent craft beer brand launch for the year, Dayblazer, as well as the Voodoo Ranger hoppy brands (still up 27.6% YTD as a family),