Can Beer Girl Crack the Code to Grow Beer Share? 

Dear Client:  Appealing to female consumers is an often discussed priority, from the largest national brewers to small local craft breweries. And Beer Girl founder Caroline Foulk thinks she may have cracked the code, gleaned straight from the source when managing her family’s Wagon Wheel Brewing Co. taproom for two years in Oxnard, California.  The idea for Beer Girl came to Caroline in 2023, as she witnessed “a lot of women gravitate towards the seltzers and ciders” they carried in