Can a Package Refresh and Texas Investment Turn Things Around for Eight?

Dear Client: Troy Aikman’s Eight Elite Light Beer is starting to bear the fruits of its packaging makeover labor from last summer, company brass tells CBD, which will be bolstered this year by new PODs during spring resets, including a redo at Walmart. The company is also doubling down on its home market in Texas, investing more beyond its DFW origin, having announced a new partnership with Texas BBQ influencer Meat Church over Super Bowl weekend.  In 13-week Texas MULO