BWC Groks Top 150 Craft Suppliers’ “Focus” (or Lack Thereof)

Dear Client:  In the age of beyond beer innovation, is less, more?  The latest monthly report by Bump Williams Consulting points toward “yes,” as new BWC team member Dan Wandel took a closer look at what he suggests is “a lack of focus in truly building brands at retail” in the craft category.  There’s a couple different business strategies Dan identified as prevalent in craft brewers’ approach to driving growth, including a “shotgun approach” in pursuit of growth that centers