BWC: Craft On Pace For Biggest Decline in Years, But Focus Helps Some Beat the Trend

Dear Client:  Bump Williams Consulting put craft under the microscope in its latest monthly letter, and the high-level finding isn’t pretty, as BWC projects that craft (excluding non-alc beer) is “on pace to incur its largest Volume and Value sales declines of the last three years” in NIQ scans. Considering that craft has been in a valley already the past three years, that’s tough news to swallow, but upward momentum is hard to come by right now – within craft