Bump: Where Craft Belongs at Retail Now

March 6, 2012Bump: Where Craft Belongs at Retail NowDear Client: It's a classic case of too much of a good thing. Sure, craft is up across all channels: As we reported last week from full-year SymphonyIRI numbers, craft achieved double-digit dollar change growth in 2011 for the sixth year in a row, up 15% in supers, 17% in drug, 21% in c-stores and 25% in census-tracked liquor stores. But as with any underground phenom that starts to hit in a