Bump Stratifies Craft into Four Price Segments

Dear Client:Super high-end brews are currently doing the heavy lifting in craft despite an overall segment growth slowdown. Case in point: Craft brands with a price tag above $40 accounted for only 20% of total Craft dollar sales yet were responsible for over 50% of total dollar growth, per latest IRI data stretching the 52 weeks ending April 17 across MULC."The higher-priced Craft brands are gaining share within the segment, and they over-index when it comes to driving profitable growth,"