Built on TikTok: NOCA, A Top Alcohol Brand on the App, Gearing up to Double Distribution

Dear Client: Among a sea of (floundering) alcoholic seltzers, there’s NOCA: the self-described “world’s first non-carbonated boozy beverage brand.”  Drawing a line in the sand over bubbles in their water has resonated with their over 160,000 TikTok users, arguably some of the most important consumers to reach. Their on-trend lemonade FMB offerings are hot with this group, too. But NOCA’s message hasn’t only gotten 50 million views on TikTok in the last 90 days (boosting its profile to among the