Building Shiner Bock

Dear Client:Shiner is now a half-million barrel craft brewer, a little over a hundred years in the making. But the Spoetzl Brewery's beer is just now getting to New York and Philly, both just opened with Manhattan Beer and Origlio, respectively. Makes sense, considering marketing chief Charlie Paulette's mantra: "It's not about what you do in the first 6 months; it's what you do in the first 6 years. There's no shortcut." Charlie should know. He's been with the company