Building Brands For the Shelf – And the Algorithm

Dear Client:  If it seems like Girl Beer founder Ray Biebuyck is everywhere, it’s for good reason.  Last month, we had Ray on BeerNet Radio to share how an off-the-wall brand hatched from an industry outsider is breaking through.  Before we share a few insights, you might be wondering why you should care. Well, trends would suggest that bev alc needs new ideas. And this brand seems to be making strides both at shelf and online, despite the thousands of