Build Them, Ramp them Up, Let Them Go: Inside SLO Brew’s Incubator

Dear Client:  Last month we reported that Firestone Walker was buying fruit-flavored hefeweizen brand, Cali-Squeeze, from local brewer-incubators, SLO Brewing in San Luis Obispo.  But “brewers” is too narrow a definition for SLO owners Hamish Marshall and Rod Cegelski, who bought SLO Brewing Co ("born" as a brewpub in 1988) back in 2010. They reintroduced the SLO beer brand in 2016.  They also run Rod & Hammer’s SLO Stills, which is at the forefront of the “California whiskey” category. Indeed,