Brooklyn Hot Brands, Operations and Marketing Trends

Dear Client: Brooklyn Brewery plans to crack the top 10 craft brewers this year, aiming to reach 215,000 barrels. They're now a million case brand in their home market, where VP sales Robin Ottaway says there's still tremendous opportunity for growth. "It would shock you to hear what percentage of New Yorkers still don't know about our brand," he said at yesterday's national distributor meeting. "We're a top 3 draft brand ... Lager in its own is probably 4 or