Brooklyn Brewery Rolling Out “Special Effects” Non-Alc Craft to U.S.

Dear Client: Brooklyn Brewery has announced that they are rolling out their first non-alcoholic craft beer to the U.S. this fall across several states, with national distribution (across Brooklyn's 30-state footprint) to follow in 2020.  The brew is called "Special Effects," basically, because it's a non-alcoholic brew (a hoppy lager) that actually tastes like beer. That's important, because Brooklyn research shows there's a definite occasion for non-alc beer: the segment's highest hurdle is flavor.  The beer will hit in 6