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Brewers Collective Sales Chief on Share Gainers, New Plays

Dear Client:  We were curious how A-B's craft division, Brewers Collective, has weathered COVID. VP of sales Craig Weiner gave us an inside look into their traction, and some new plays for the division.  Some background is useful: Craig says the division launched its 10-year commercial strategy two years ago "with the goal of being the growth leader in the craft industry.  "Our strategy was really focused on the consumer and the unstoppable trends," which include winning in home markets;

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