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Brewers Beefing Up Seltzer Lines Ahead of Summer

Dear Client:   If we’ve learned anything about hard seltzer over the past year, it’s that a line of core flavors will only get you so far… The big players in seltzer are now on a furious innovation cycle rolling lemonade seltzers, tea seltzers, punch seltzers to try and grow or just maintain the share they have. And it appears that some craft brewers, who have dipped their toe into the space, are ready to churn out new flavors too. GREAT

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