Brewer, Retailer, Distrib Goals Growing Further Apart

Dear Client:At the end of 2015, retail whisperer/industry consultant Bump Williams conducted a survey about the relative growth strategies of each in the three tiers, then ranked the results. Back then, brewers' "one spot" was quality. "Local roots" was two. Toward the bottom, "share of mind" ranked no. 8 on the list. Somewhat to the contrary, distributors' top priority for growth was picking up new brands. Retailers sought to improve margins. These results troubled Bump, as the tiers' relative growth