BrewDog USA’s CEO on “Essentially Doubled” Non-Alc Business

Dear Client: While BrewDog USA might be known for its irreverent and vast array of craft beer offerings, it is building momentum with its non-alcoholic portfolio. Indeed, we were struck by the brewer recently reporting it has experienced triple-digit growth from its non-alcoholic portfolio [see CBD 09-01-2023], so we called up new-ish BrewDog USA CEO John Graham to get the deets.  “Our business – it’s essentially doubled,” John said, talking about BrewDog’s non-alcoholic portfolio. When looking at IRI data, what’s