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Bret Williams on Cider Then and Now

Dear Client:Vermont Hard Cider Company chief Bret Williams sat down with Harry Schuhmacher at the Beer Industry Summit to endure many bad jokes about his newfound riches post $305 million sale to C&C. As for the latest on that deal, which officially closed December 22 -- they're close to announcing details of sales force integration. Distributor footprints might get tweaked a bit, too. Cider looks like beer, though Vermont Hard Cider Company is technically a winery. What's their distribution like?

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