Bourbon County Brand Stout Banks on National Black Friday Release

Dear Client: Heard of Goose Island Bourbon County Brand Stout? The barrel-aged rarity typically causes mass hysteria at retail. Now that they've allocated a bit for every market, Goose Island will try to synchronize a national BCBS release on the biggest shopping day of the year -- Black Friday, November 29 -- to capitalize on the long lines the beer generates. And they'll try to build on this annual release date for the long term. (A few markets will still