Boulevard Brass on Defying Seltzer’s Downward Trends

Dear Client:  Boulevard Brewing is proving that it can compete with the seltzer giants. Indeed, as we noted last week, Boulevard’s Quirk Hard Seltzers recently cracked the top 10 national hard seltzer brands despite being sold in only 26 states (with 95% of their business in the so-called Midwest “Quirk-Dom”).  Then too, Quirk’s sales are growing just over 6% the latest 13 weeks through 6/15, per scan data the company shared with CBD. The brand continues to maintain its no.