Boston Using 2020 As a Year to “Retool and Rethink” Sam Adams and Angry Orchard

Dear Client: To no surprise, hard seltzer dominated Boston Beer’s third quarter earnings call yesterday.  The talk surrounding seltzer was pretty frothy, of course, featuring estimations of triple digit growth, the category doubling in size, and Boston Beer’s own hard seltzer line, perhaps even, doubling its share of the segment next year. When it came to beer and cider on the call, however, the mentions were few and far between, and growth -- well, growth is not expected in the