Boston Tweaks Iconic Boston Lager Recipe

Dear Client:  Boston Beer is testing a "brighter and easier drinking version" of its iconic Boston Lager in New York this fall.  Having seen labels for a "Remastered" version of the brand (thanks MyBeerBuzz), we reached out to the Boston team for more details.  The company has been revamping its Sam Adams seasonal brands, including Cold Snap and Summer Ale, to taste "brighter" in the last couple of years, and the move seemed to have paid off in scandata trends