Dear Client:Last earnings call, in July, Boston Beer promised some pretty hefty Sam Adams innovations -- which they said could match the magnitude of Rebel IPA's rollout -- to be announced closer to end of year and debut in Q1. At today's GABF annual Boston media breakfast, we got a peek as to what those innovations could be: Nitro beers. Of course, one of these Nitro brews will be a stout, but two other styles will get the Nitro treatment
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE