Boston Testing Brand-Divergent IPA

Dear Client: Boston is test marketing a sessionable IPA with a refreshed branding scheme in some 10 markets, CBD has learned. Andrews Distributing craft chief Bob Sullivan said they've had Boston's Rebel IPA on draft in his market since around July 4; they'll make it a focus in their North Texas core for this week's upcoming IPA Day (August 1). "Our goal was to get 20 - 25 accounts to commit to support it for a test market," Bob said,