Boston Still the King of Tea

Dear Client:It ain't easy being tea. Or hard tea, anyway. Unless you are Boston Beer's Twisted Tea, apparently. Case in point: MillerCoors' run at the hard tea occasion, Easy Tea, hung in a few markets across the Great Lakes and Northeast for about five months. EASY TEA OUT. But yesterday, MillerCoors CMO Dave Kroll announced the brand's termination. "The Easy Tea test is concluding, effective immediately," wrote Dave.Scant details on the "why." Dave's note to partners acknowledged that the brand's