Dear Client: Amid tough trends for seltzer, and several periods of tough depletion trends, how'd Boston do for Q4/full year? At first blush, Q4 numbers don't look bad at all — depletions up 3%, and shipments up almost 17%. But then you realize there was an extra week in this year’s Q4 (14 weeks in ’22 vs. 13 in the ’21 comp period). Adjusting for the extra week, depletions were down 3% and shipments up almost 11%. (That's still better
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE