Boston Releases “Spiked” Sparkling Water

Dear Client:We were saving this news for next week, but things leak like a sieve in this industry these days. It's not an April Fool's joke: Boston Beer is launching an alcoholic seltzer water called Truly Spiked & Sparkling. It's been in the works for more than a year, and top secret. Until now.As one industry insider explained to us: It makes sense. "What was a small segment of beer fans has just popped wide open with the Millennial crowd.