Boston Reformulates Rebel IPA

Dear Client:Rebel IPA had a blockbuster coming out a couple of years ago. It was the bestselling craft launch in history when it debuted in 2014. It has since fallen on harder times: In the latest IRI data, to 12/25, the 12-week MULC trends show it down 21% in dollars, just slightly more than its -15.5% YTD trend. Can they turn it around with a new and improved Rebel IPA? I'm not talking another line extension (though they have that,