Boston Q4 and Full Year Depletions Still up Double Digits

Dear Client: Boston Beer closed out 2018 with yet another quarter of double-digits depletions gains. The company just reported Q4 depletions up 11%, and full year, 52-week depletion trends up 13%. Shipments for the quarter were up 6.3%; net revenues were up 9.2%. They attributed the depletions growth to Truly, Twisted Tea, Angry Orchard, and "only partially" offset by the Sam Adams craft beer brands. But as founder Jim Koch has been saying on the conference circuit, it's more expensive