Dear Client:Boston Beer just reported Q2 results, and they're a helluva lot better than Q1. Depletions for the quarter were down 3% -- a far cry from the 14% dip they took in Q1. Depletions are down 7% for the 26-week period. What helped? Tea and Truly, besides "a slight benefit from the timing of our fiscal quarter end in relation to the fourth of July holiday," said soon-to-retire CEO Martin Roper. Those were of course offset by continued declines
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE