May 3, 2012Boston Q1 Depletions up 10%Dear Client: Boston Beer had some good news after a "disappointing" 4% rise in Q4 depletions: They kicked off 2012 with a 10% depletion hike in Q1, despite price increases. A smooth transition between ever-earlier seasonals seemed to give a boost, and Freshest Beer continues to grow. (Every FB-involved wholesaler we've talked to out here in sunny San Diego for Craft Brewers Conference praises the program.) Meanwhile, CEO Martin Roper called lager softness in
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