Boston On Fire: Q2 Shipments, Depletions up 17%

Yesterday, we reported midyear trends from CANarchy, up 28% YTD in IRI, with new markets. But Boston Beer is that little publicly traded brewer with no U.S. markets to open, and has the unenviable position of having a flagship brand that is an amber-colored lager, not exactly what's on fire these days.  But, truly (get it?), Boston always finds a way to beat expectations, and they did it again.  While Boston said they purposely over-shipped Truly to distributors ahead of