Beer Business Daily – beer industry news and numbers

Boston Lager Coming to Cans

Dear Client:Get ready to experience a can with some serious claims. Boston chief Jim Koch has long said he'd put his brew in a can when he could design one that was worthy. The time has apparently come: Boston just announced The hourglass "Sam Can," a 2-year, $1 million process to create a can worthy of Sam Adams. Lager should hit in 12-pack cans in summer, for a suggested retail price of $14.99 - $17.99. Three things make this can

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