Boston Investing Against Sun Cruiser to Make it the “No. 1 Premium Hard Tea”

Dear Client: Boston is the leader by far in malt-based hard tea, with roughly 83% dollar share of the segment. Now they’re waging a multi-faceted effort to own the vodka tea RTD space via Sun Cruiser – on a quest to become America’s “no. 1 premium hard tea.”   They’ve got their work cut out for them. Competitor and first-mover Surfside sold 5 million cases in the U.S. last year.  (Meanwhile, Boston says it is currently the no. 1 vodka tea