Beer Business Daily – beer industry news and numbers

Boston Depletions Still Down 5%: Best Case Scenario Outlook Now Flat

Dear Client:Has Boston Beer been able to pull out of its several-quarter depressed trends? Have those new brands snagged enough shelf space to offset other Sam core losses? What about Tea, which has been growing, in some stats, double-digits?Well, Boston just reported Q2 earnings results. Depletions are still down 5%, and shipments are down 4%. That's caused them to readjust their full-year depletions and shipments guidance yet again, to between minus 4 and flat.Recall that last quarter, Q1, depletions were

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels