Boston Chiefs on Levers to Sam Adams Growth

Dear Client: Truly got a lot of press on the Boston Q1 earnings call yesterday. What about Sam Adams? Certainly, management fielded questions on that, and is making moves to return it to growth. They've retooled packaging, are tweaking messaging, and, of course, hired a new CMO earlier this year, industry vet Lesya Lysyj, who has experience in both non- and alcoholic beverages. So "there's a number of things we've been working on," said CEO Dave Burwick. "And we're changing