Boston Beer’s Real Innovation: New Lytt RTD is 15% ABV, Resealable – And Glow in the Dark

Dear Client: It’s been a hot minute since something truly novel has hit the beer market. But Boston Beer is rolling out a new single-serve, resealable, 15% ABV RTD that promises to show up in a big way at retail — because the drink package is shaped like a lightbulb, and it glows in the dark. The product is called LYTT Electric Coolers, and it took the Boston Beer Co. some time to develop (read on). It is rolling as