Boston Beer Testing Malt-Based Cocktail Line, Slingers

Dear Client:  Boston Beer announced today that it will test a new malt-based cocktail line this month, called Slingers Signature Cocktails. The new line is clearly a convenience play for the company, as it packs “full-flavor,” a high ABV (8%), and comes in a large single packaging (24-oz. can) at an “affordable” price (carrying an SRP of $2.49-$2.99 per can). Indeed, Boston Beer’s manager of innovation, Andrea Desaulniers, shared in today’s announcement that “the brand’s physical attributes… make it especially