Boston Beer Pulls Guidance Due to Seltzer Uncertainty

Dear Client:   Just last week, Boston Beer expressed confidence that seltzer could get to 20 share of beer in the long run [see BBD 09-01-2021]. But in the short term, it's definitely hitting some speed bumps. The company has just released an update on financial guidance, noting that industry reports have “estimated that the full year 2021 volume for the hard seltzer market retail sales will have over 100 million fewer cases than the volumes estimated in May 2021 and