Boston Beer Has a New CMO

Dear Client: The wait is over. Boston Beer has announced that Lesya Lysyj will take over their CMO position next month. The spot has been vacant since the end of July 2018, when it was vacated by Jon Potter. If the name rings a bell, perhaps that's because Lesya was CMO of Heineken USA from 2011 to 2013. But that's hardly the extent of her experience leading marketing for global CPG companies. She's coming to Boston from Welch's Foods, where