Boston Beer Growing Again

Dear Client:It looks like, after a tough couple of years, Boston Beer is coming back.At least, that's the read in scandata. Per the IRI numbers that came out earlier this week, Boston Beer overall grew share in all periods: 4 weeks, 13 weeks, YTD and 52 weeks.Is this reflective of innovations that are just trickling into market, from Sam to New England IPA to Angry Orchard Rosé?No, says Boston founder Jim Koch, whom we caught up with via phone during