Boston: Angry Orchard Has Had “One of the Strongest Turnarounds This Year”

Dear Client:  Those who saw Boston Beer’s earnings last week know that their cider brand, Angry Orchard, has seen a turnaround; it saw its second consecutive quarter of growth in Q3.  But we hadn’t realized just how industry-leading that positive reversal has been. This week, Boston characterized Angry Orchard as having “one of the strongest turnarounds” of the year (among top 50 brand families in beer/beyond beer), with a 12-point trend improvement since Q1. It’s now “the fastest-growing brand among