Boomers Next New Market

March 29, 2011 Boomers Next New MarketDear Client: Is it such a stretch to think Millennials might share some beer with their elders? If (big if) craft can tap Boomers, the gains are clear. Ex MillerCoors marketing insights guy Mike Kallenberger painted a picture at CBC: 76 million Boomers drink beer at least once a week. If each decided to drink just one more craft beer per week, it would result in an extra 3 million barrels per year, which