Beer Business Daily – beer industry news and numbers

Bombers up 35%, but Why?

October 6, 2011 Bombers up 35%, but Why? Dear Client:The Street's Jason Notte is covering craft again. This time he extols the (capitalistic, anyway) virtues of bigger-format bottles, especially the coveted 22 oz. bomber. It's been a hot seller, according to SymphonyIRI data that cited craft single 22-ounce glass sales are up 34.4% for the first half of 2011 (over YA of course). The main reason? "The bomber is often seen by brewers, distributors and sellers as a low-volume, low-cost

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